SMART Social Media For Authors: The practical guide for anyone to sell more books, by Chris Syme
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SMART Social Media For Authors: The practical guide for anyone to sell more books, by Chris Syme
Read and Download Ebook SMART Social Media For Authors: The practical guide for anyone to sell more books, by Chris Syme
Does the phrase social media marketing make your head spin? Now you can learn the simple, smart strategies all authors need to know.
Social media can be confusing. You're worn out trying to replicate the success of other authors without much luck. Before you give up, get some common-sense advice from a 20-year marketing veteran.
Amazon best-selling author Chris Syme believes that trying to mimic the success of other authors is a dangerous and expensive strategy. If you understand the "why" behind marketing tactics, you'll learn how to make strong marketing decisions that produce results based on your time, resources, and skill level.
Using Syme's SMART system, you'll discover how to approach social media like a profitable business owner. With her two-decades of marketing experience, Syme takes you safely through the minefield of social media and helps you understand what truly goes into a multi-faceted book marketing campaign.
In SMART Social Media For Authors, you'll discover:
- The five rules of SMART marketing and how to use them to develop your first successful plan
- How to identify must-have social media channels that fit your goals
- The fundamental planning steps most authors skip at their peril
- How to run short- and long-term digital campaigns including book launches
- And much, much more!
SMART Social Media For Authors teaches you how to make your social media connect with the right people, at the right time, in the right place, and with the right message. If you've struggled to make social media work for you, then you'll love Syme's user-friendly, easy-to-implement, and to-the-point social media strategies.
Get your marketing back on track today!
SMART Social Media For Authors: The practical guide for anyone to sell more books, by Chris Syme - Amazon Sales Rank: #518558 in eBooks
- Published on: 2015-11-01
- Released on: 2015-11-01
- Format: Kindle eBook
SMART Social Media For Authors: The practical guide for anyone to sell more books, by Chris Syme About the Author Chris Syme has over 20 years experience in the communications industry and is the principal of the award-winning agency, CKSyme Media Group. She is a former university media relations professional, a frequent speaker on the national stage, and the author of three books on social media including SMART Social Media For Authors. Her agency won the 2014 SoMe Award for Social Media Agency Of The Year. CKSyme Media Group works with both fiction and nonfiction authors identifying goals and strategies to help build strong digital media platforms that sell more books. You can follow her on Twitter @cksyme and get more information on her agency’s blog for authors here. Chris and her husband Terry live in Montana and have two grown daughters.
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Most helpful customer reviews
5 of 5 people found the following review helpful. You Gotta Have Buckets By S. K. Williams I received this book for free in exchange for an honest review.If I knew nothing of social media, I'd likely rate this book 5 stars. It's a well-written, easy to follow introduction to social media. Syme makes a great point about SMART Social Media. It has to be Sustainable, Manageable, Author-specific, Relevant, with Tactics last, strategy first.I asked for a review copy of the book because I continue to look for a social media guide that spells out exactly what I need to do. This book did that in two ways:1. It gave a suggested (emphasis on suggested) breakdown of the time you should spend on different activities. This is the first book on social media that I've picked up that does that. Of course, the writing comes first, but this book gives a (suggested) answer to the question many writers ask: Am I spending too much time on social media or not enough?2. The other part of this book I found valuable was the buckets. She suggests creating content buckets of things to share with your fans. For example, she believes everyone should have a Products/Sales/Brand bucket (basically, the self promo bucket), a Shout Out/Thank you/Recommendation bucket (other authors' books you love and recognizing readers, being thankful etc), and a Giveaways/Contest/Polls bucket. Add to these additional buckets that are more personalized.Those are the two big things I took away from this book that I haven't gotten in the other marketing books I've read. Very useful. I definitely think this is worth reading, especially for authors who are new to social media. Do I feel like I can now practice SMART social media? Maybe. My biggest issue is that I haven't created a social media habit. That's another tip Syme touched on, and if I can wrap my mind around a way to efficiently put content into my content buckets, I might have a chance to connect more with my readers. ( I WANT to connect more, but I'm the most boring person on the planet. :-)
2 of 2 people found the following review helpful. Practical advice that every author needs By Joshua D. Bernoff - Bestselling Author If you are an author, you need to promote yourself on social media. As Chris Syme says."If . . . you are confused about how to use social media to sell your books, you are in the right place. You may already be using social media to build a fan base around your books, but you’d like to learn how to use it more effectively. This book is for you. If you are a skeptic, I think you’ll like my premise that one size doesn’t fit all when it comes to marketing.""Authors must wear a marketing hat -- no exceptions." I agree. I'm working on my fourth book now and have created marketing plans and promoted or promised to promote them all, plus two books by other authors. This book the advice I always needed.If you've already written a book and want to know how to promote it, your answers are here. If you're at the proposal stage, read this short book and use it to beef up the marketing section of your proposal.The SMART in "SMART Social Media" is, of course, an acronym. Syme wants you to think about a plan that's:Sustainable. You can keep it going.Manageable. It doesn't take over your life.Author-specific. It's not generic, it's suited to your strengths and contacts.Relevant. It's suited to your book and your audience.Tactics last. That is, strategy first.This book is not a laundry list of a thousand pieces of tactical advice, because every book needs a plan that's uniquely fitted to that book and that author. (Also because tactics change rapidly, and this book needs to stay relevant for more than 15 minutes.) It's more about getting into the mindset than about what price to pay for Facebook ads. But there are plenty of specifics here that any author can sink their teeth into.A few key takeaways that stuck with me:- Focus on building networks organically. While the book addresses paid ads on Facebook and Twitter, these are for campaigns -- it's connecting to your fan base that will pay off in the long run.- Don't target everybody. Choose a specific audience and reach out to them (you know, like people who care about bad writing).- Choose the right Facebook tools. Facebook is the queen of social media marketing for authors. Syme goes through the strengths and weaknesses of profiles, fan pages, and groups. After reading this, I immediately realized that Facebook groups would be an ideal tool for me to build up next.- How to prioritize social tools. Syme divides social tools into three groups. The "big 3" are Websites, Mailing Lists, and Facebook. Every author should use these. The "next 3" are Pinterest, Author Pages, and Blogs -- these are useful for some authors. And the rest -- Twitter, Instagram, Snapchat, Video, and Podcasts -- are a lot less useful, unless you've made them a specialty. This is far better advice than the usual "Here are 12 things an author can do" with no consideration for the balance between time spent and value generated.- How to build a campaign planning calendar. Having worked on five books (with another in process), I've learned the rhythm. Sell first, then write, then wait 6+ months, then launch. Somehow, the "wait" stage always turns into recovery, when it ought to be planning. I'll be using Syme's calendar to plan the launch for my next book, making sure I have all the promotable pieces lined up well ahead of time.There were a few things I was wishing for. I'd love to see some more specific case studies for books, especially non-fiction books (it's a little hard to write a manual that addresses romance novelists and business strategy authors in one place). And I'd like some specific advance on advertising -- Syme includes some, but I crave numbers. But all in all this is a quick, enjoyable read that any author would find useful.
2 of 2 people found the following review helpful. Smart resource, for sure By Phyllis E. Ring I received a copy of this book in exchange for an honest review.I'm as grateful to this author for creating this resource as I am for how accessible -- and relevant -- she has made it. I work with lots of authors and others who want to make effective use of social media. Most of what's worked for me so far has come through trial-and-error experience. Now Chris Syme's expertise helps me understand why the best results come when, as I encourage others, we "make it our own" while also having a well-formulated plan. All five aspects of this SMART approach nurture two qualities essential to anything we want to do effectively: creativity and consistency. Like a companion who walks you through everything from starter basics to more complex activity, Syme helps you build confidence and choose wisely when it comes to social-media platforms and how you'll engage there in ways that make your work visible and inviting for your audience - and make the experience itself something you'll want to pursue. She also makes a case for the empowering process of understanding which media is most relevant, what sort of activity will work best there, and how to work in manageable increments and build on successes. Her ideas about how to organize and manage content are very helpful, as are the action steps that are like networking and brainstorming with others. The author is also building a collaborative, consultative approach on Facebook and other media that's aimed at applying the book's guidance in a culture of shared learning, a very creative source of support that's right in sync with the book's purpose.
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SMART Social Media For Authors: The practical guide for anyone to sell more books, by Chris Syme
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